It contains a system of two posters, a badge, and an announcement card for the Vans World Tour festival event. By using the same elements in different ways, I kept consistency throughout the entire system to retain the brand identity. I mostly used Photoshop and InDesign to keep images and text aligned and cohesive.
I wanted to capture the raunchy, grunge vibe of the festival goers. The festival is revolved around skaters and rock/metal music. I wanted to emphasize the skateboard element since it is the main attraction. I specifically chose to do a broken board to display the aggression and passion of a typicalskater.
